Love Calculator Scam Breaks Hearts

Just when you think you've heard it all, a new scam comes on the market that's hard to believe. The problem with this one is that it targets younger consumers who are looking for love. Called the love calculator, or some facet thereof that comes with various looks, it is a scam and, believe it or not, it's a worldwide enterprise that even has ads on Google.

The love calculator works on a random basis popping out percentages for the likelihood that a match is in the making based on the names of potential mates input by the member. The first question should be, "How can a computer measure chemistry between two people?" The answer is it can't. The percentages given are completely random and are often based on the matching letters in each person's name. As a result, it has nothing to do with the characteristics of the people involved. Yet many people believe it.

It's important to know that you have to become a member, but in reading the fine print as well as the terms and conditions, this comes with a very high price tag. But, how many people actually read the terms and conditions before clicking "I Accept?" In one case, a summary of the terms indicate that by entering a personal PIN code you are agreeing to subscribe to a bi-weekly horoscope for a price of $5 per reading with a $5 membership fee and a $5 weekly love calculation fee. Although it says that you can stop at any time by texting the word "STOP" to 2228, surprise, surprise, it doesn't work.

Actually the person who created this particular scam, Zhenya Tsvetnenko, is a Russian expatriate that has, since beginning this venture, made a fortune. According to him you can simply Google the stop code given in the terms and conditions, send the stop code to the number given through, or go to the company's website and get help from the customer service line and demand your money back. Unfortunately, this doesn't work either.

In Australia the love,,,,,, and can be stopped by texting STOP to the short code 19900107, 19937339, 19796977, 19991888, 19990777, 19900091, or 19719760. In Canada testing STOP to 33777 should work for In New Zealand, text STOP to 2228. And, in the US to end your association with,,,, or text STOP to 75557 or 98651.

It's important to remember that anyone can sign you up, but you are legally responsible to pay. Unfortunately, by entering these sites to explore, you can inadvertently sign up and it will cost you. The company will keep texting you suggesting that you have signed up. These are fake messages and, when terms and conditions are searched in the various websites, you'll often find they won't come up.

Additionally, what many fail to realize is that the charges are made through your phone number. It can be used just like a credit card on Internet transactions. It's important to also remember that many social networking sites are being used as vehicles for promoting the scam. Whenever you see something interesting in these sites, such as Facebook Crush, be careful about exploring because you could end up paying for the curiosity for a lifetime.
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